ABBY DOWNING is the partner and creative director at The Superfan Company, an all-female team of pop-culture enthusiasts creating powerful programs and products that engage superfans. In this interview we discuss how Abby’s team communicates with each other internally – and deal with the different communication styles their clients have. We also discuss how to manage being always on, how to deal with conflict, what to look for when hiring remote colleagues, and how artists are making more personal connections with their fans.



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Graphic design by Alfred Boland

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Interview, Podcast, Teams

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